Samsung’s My FanCam Puts You Front‑And‑Center in Every Video

What is My FanCam?

Samsung’s latest camera software add‑on, My FanCam, promises to make the user the unmistakable focus of any video. Announced in a June 2026 press release, the feature leverages on‑device AI to detect a primary subject—whether it’s a child onstage, a pet chasing a ball, or the user themselves—and automatically zooms and re‑frames the shot in real time. The result is a smoother, more engaging video without the need for manual pan‑and‑zoom during recording.

Under the hood: AI‑driven subject tracking

My FanCam builds on Samsung’s existing AI Camera stack. The system runs a lightweight convolutional neural network (CNN) that runs on the phone’s Neural Processing Unit (NPU). It identifies a dominant subject by analysing facial landmarks, motion vectors, and depth data from the phone’s time‑of‑flight (ToF) sensor where available. Once the subject is locked, the software continuously adjusts the digital zoom and framing to keep the subject centered, smoothing out sudden movements with a motion‑compensation algorithm that interpolates frames at up to 30 fps.

Real‑world use cases

• Family moments: Capture school plays, recitals, or birthday parties without juggling a handheld zoom lens.
• Content creators: Solo vloggers can record talking‑head videos while moving around, freeing them from a tripod.
• Sports & pets: My FanCam follows a running dog or a child on a bike, keeping the action in frame.

Competitive landscape

Apple’s iPhone 15 series introduced “Cinematic mode”, which adds depth‑of‑field effects in post‑production. Samsung’s My FanCam differs by applying the effect live, eliminating the need for post‑edit. Google’s Pixel 8 also offers “Live HDR+ Zoom”, but it requires a double‑tap gesture and does not continuously track a moving subject. My FanCam’s continuous, on‑device tracking gives it a unique niche for users who want a hands‑free, real‑time solution.